Pink Ribbons, Inc. backdrop

Pink Ribbons, Inc. poster

Quick Info

Rating

6.7/10

Release2011

Runtime1h 37m

StatusReleased

Budget$900,000

Revenue$25,000

Production

ONF | NFB

Movie

Pink Ribbons, Inc.

2011

1h 37m

6.7

Documentary

Synopsis

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

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